seolounge
The truth is that being an NDIS provider with just one website isn’t enough. If your site isn’t ranking, people can’t see it, and being invisible doesn’t help participants. If you own an NDIS business or are a web designer making websites for the sector, the first step to getting real online visibility is to do a full SEO audit.
An intelligent SEO audit will show you what’s wrong, what’s missing, and what’s hurting your traffic, leads, and trust. Fixing bugs isn’t enough; you must also improve the user experience to rank well on Google and convert clicks to calls. The following tips are tailored to help you perform an effective SEO for NDIS providers audit and fix the issues that are holding your site back.
Here are some helpful tips to complete the SEO audit and address related issues.
1. Site Speed & Mobile Responsiveness
Use Google’s Page Speed Insights to check the speed of your site and Google’s Mobile-Friendly Test to see how well it works on mobile devices.
Why This Matters:
People who are part of the NDIS often use their phones to look things up. If your site is slow, clunky, or doesn’t respond, they leave, and Google punishes you.
What to Fix:
- Make big pictures smaller.
- Make scripts smaller and let the browser cache them.
- Use a responsive design framework, like CSS that works on mobile first.
- Your site should load in less than three seconds. That’s the standard.
2. On-Page SEO Elements
Things to Look For:
Check your URLs, title tags, meta descriptions, and H1 and H2 headers. Are they full of keywords and optimised?
Why It Matters:
Google reads your content from the top down. You’re wasting valuable SEO space if your meta data is too general.
What to Fix:
- Write clear and interesting meta titles and descriptions.
- Use different keywords on each page.
- Use descriptive H1 and H2 tags to organise.
- Make sure your URLs are short, easy to read, and focused on keywords.
3. User Experience and Accessibility
What to Look For:
Does your site follow the WCAG rules for accessibility? Check the contrast, how easy it is to read the font, and whether it works with screen readers.
Why It Matters:
Your site must be easy to get to because you work in disability support. Bad UX means lost trust and missed opportunities.
What to do:
- Make sure the form fields are clearly labelled.
- Make sure navigation makes sense and is consistent.
- Add all text to all pictures.
- Use color contrast ratios that are easy to see.
4. Content Quality & Keyword Relevance
What to look for:
Check your main pages. Is the information clear, useful, and made for NDIS participants and their carers? Are you using the right words?
Why It’s Important:
Good content means having authority, trust, and good rankings. Jargon makes things less clear. Fluff does too.
What needs to be fixed:
- Don’t use jargon; just use plain English.
- Focus on what the participants need: services, who can use them, and how to get started.
- Include local keywords like “NDIS support in [City].”
- Add FAQs and internal links to service pages to make your blogs better.
5. The health of your technical SEO
What to look for:
Crawl your site with tools like Screaming Frog, Ahrefs, or SEMrush. Check for broken links, duplicate content, and crawl errors.
Why It’s Important:
Google’s crawlers get confused by technical problems. If they can’t crawl or index your site, your rankings tank.
What to Fix:
- 301 redirect broken links.
- Consolidate duplicate content.
- Add canonical tags where needed.
- Submit an XML sitemap to Google Search Console.
6. Local SEO Setup
What to Check:
Is your NDIS business listed on Google Business Profile and key directories like the NDIS Marketplace, Disability Support Guide, or Yellow Pages?
Why It Matters:
NDIS is a hyper-local service — most people search “NDIS provider near me.” You need to show up.
What to Fix:
- Ensure NAP consistency (Name, Address, Phone) across platforms.
- Add location-based keywords to your site.
- Ask satisfied clients to leave Google reviews.
- Post regular updates to your Google Business Profile.
7. Backlinks & Domain Authority
What to Check:
Who’s linking to your site? Are those backlinks helping or hurting?
Why It Matters:
Good backlinks = authority. Bad ones = penalties. The loading time is one of the top-ranking factors.
What to Fix:
- Get listed on relevant NDIS directories.
- Collaborate with allied health professionals for guest posts or mutual links.
- Remove toxic backlinks from irrelevant or spammy sites.
- Build internal links across your pages to boost site structure.
Final Word: Stop Guessing, Start Ranking
SEO for NDIS providers is essential if you’re serious about online visibility. You don’t need 100 strategies. You only need to implement a few key strategies consistently.
Fix your tech issues. Optimise your local presence. Focus on what participants need. That’s how you win in search and in business.
If you’re overwhelmed or unsure where to start, our team at NDIS Website Design builds fast, accessible, and fully optimised websites that are designed to rank. We also specialise in running NDIS Google Ads to drive targeted traffic to your site. Want expert-levehelp? Schedule a complimentary consultation, and we can work together to enhance your SEO from the ground up.