Google Local Reviews Dropping? Here’s What You Need to Know

Published On - 10th January 2025

Mercedesz

If you’ve noticed a sudden drop in your Google Business Profile reviews, you’re not alone. Many businesses are experiencing a decrease in their Google Local Reviews, with numbers dropping overnight and continuing to decline by 4-5 reviews daily. This unexpected reduction can be concerning, especially when all the reviews still appear visible on your profile, yet the total review count is decreasing.

So, what’s happening, and what can you do about it?

Possible Reasons for Google Review Count Decreasing1. Google’s Review Filtering & Spam Detection Updates

Google frequently updates its algorithms to remove spam, fake, or policy-violating reviews. Even legitimate reviews can sometimes be mistakenly flagged and removed, causing fluctuations in the total count.

2. Delayed Review Synchronization Between Maps & Search

Google sometimes takes time to sync reviews between Google Maps and Google Search. This can create inconsistencies in the number of displayed reviews, making it seem like they are disappearing.

3. Reviews Removed After a Business Profile Reinstatement

If your business profile was recently reinstated after suspension, Google may need additional time to restore all legitimate reviews. In some cases, reviews may not reappear automatically and require further investigation.

4. Policy Enforcement & Content Violations

Google enforces strict review policies, removing reviews that contain inappropriate content, advertisements, or conflicts of interest. If past reviews are found to violate Google’s policies, they may be removed without notice.

5. Temporary Content Disabling to Prevent Abuse

Google occasionally disables user-generated content, including reviews, for specific business categories to prevent spam or manipulation. If your business falls into such a category, reviews may be removed or temporarily hidden.

What to Do If Your Google Reviews Are Decreasing

If you’re experiencing a drop in your Google Local Reviews, here are some steps you can take:

  1. Monitor Your Google Business Profile – Keep track of any further decreases and compare data across Google Maps and Search.
  2. Check Google’s Review Policy – Ensure your reviews comply with Google’s guidelines.
  3. Contact Google Support – If legitimate reviews are disappearing, report the issue through Google Business Support.
  4. Encourage More Reviews – Ask satisfied customers to leave fresh reviews to maintain a strong profile.
  5. Stay Updated on Google’s Algorithm Changes – Follow Google’s official forums and community discussions for real-time updates.

Final Thoughts

A sudden drop in Google Local Reviews can be frustrating, but understanding the potential causes can help you take the right steps to address the issue. Keep monitoring your profile, reach out to Google if necessary, and continue providing excellent service to encourage genuine customer feedback.

Have you experienced review count fluctuations? Share your experience in the comments below!