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Lawyer marketing strategies are evolving. As the industry changes, so do the tactics that work best for generating leads and conversions. Whether you are running social media ads or focusing on local SEO for attorneys, the following five marketing strategies will be important in the coming years — but not necessarily at the same time.
1. Personalization
Personalization is becoming a major focus of law firm marketing campaigns as consumers realize they can search for lawyers online before they pick up the phone and call your law office. In fact, personalization has been proven to increase conversion rates by up to 50%. It’s also one of the most effective ways to retain clients over time and get referrals.
2) Offer free consultations
Offering free consultations is another great way to encourage clients to buy from you. Not only will let them get to know you, but it will also build trust between you and your prospect client. Your clients will feel comfortable buying from you because they know that they won’t have to worry about paying extra fees.
3) Use promotional ads
Promotional ads are effective marketing tools. When used correctly, they can actually improve conversion rates. Promotional ads are especially helpful for new law firms as they are able to reach out to potential clients who would otherwise not visit their site.
4) Don’t forget to optimize your mobile version
Mobile devices are becoming increasingly popular every day. In fact, according to Statista, nearly half of the internet traffic comes from mobile devices. As such, it’s important to make sure that your website is optimized for mobile devices. This includes having responsive design, which makes the layout adapt to any screen size. It also includes including text on buttons and links that are big enough for touch screens. If you are investing in SEO services and do not have a mobile responsive website it can negativity impact your SEO rankings.
5) Optimize your email campaigns
Email marketing is an essential part of digital marketing. According to eMarketer, email marketing generates $23 billion in revenue per year. That means that email campaigns generate almost as much revenue as paid search, display advertising, and affiliate marketing combined!
If you own a law firm and need help driving more traffic and sales reach out to the legal SEO experts at Revenue Boomers Boston SEO Company for help.